The web is here to stay. It will be the most important marketing
tool available as we move into the next century. A global audience
can be met and interacted with, for a very small investment.
Local customers can come to rely upon you more as you increase their
ability to get information from you and convenience of dealing with you.
ThreeWorldsWeb focusses on holistic solutions that integrate
the 3 worlds of:
Content
Your Message based on Purpose and Goals
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Presentation
Client Needs/Desires and Organization and Aesthetics
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Function
Technological realities of the web and technical solutions
on your site
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Presentation is concerned with what the page
looks like. The layout and design implementation. Appropriateness of
style to both content and
function. How the feel/emotional
reaction to image matches the purpose. End-users, and functionality.
accesibility and intuitiveness of navigational presentation, logos and
images, colors, fonts, shapes, whitespace, layout, interactivity, 'UI' and
'usability'